Retail category sales trends for Total U.S. and 8 regions with data ending 2/19/17; these reports are updated monthly.
Total U. S. - Report Highlights:
- With $6.4 billion in annual sales, the berry category ranked #1 in total produce.
- At $3.0 billion, strawberries ranked #7 in produce, and 4th among individual fruits.
- Berries and strawberries contributed 10.1% (+0.7%) and 4.9% (+0.4%) to total produce sales, respectively.
- Strawberries were the largest segment, accounting for 47.8% of berry dollar sales and 64.9% of berry pounds.
Retail Category Trends Report