Retail Resources

Retail Category Trends

Retail category sales trends for Total U.S. and 8 regions with data ending 8/06/17; these reports are updated monthly.

Total U. S. - Report Highlights:
  • With $6.4 billion in annual sales, the berry category ranked #1 in total produce.
  • At $3.0 billion, strawberries ranked #7 in produce, and 4th among individual fruits.
  • Berries and strawberries contributed 10.1% (+0.4%) and 4.8% (+0.2%) to total produce sales, respectively.
  • Strawberries were the largest segment, accounting for 47.1% of berry dollar sales and 65.6% of berry pounds.                                                                                              

Retail Category Trends Report

Annual Export Report

Helpful Resources

UPC Codes

Commission Public Relations Calendar

The California Strawberry Commission launched a comprehensive, 12-month public relations plan to encourage consumers to enjoy strawberries all year long. An overview of activities is available here. Contact Chris Christian for more information.