Retail Resources

Retail Category Trends

Retail category sales trends for Total U.S. and 8 regions with data ending 10/8/17; these reports are updated monthly.

Total U. S. - Report Highlights:
  • With $6.4 billion in annual sales, the berry category ranked #1 in total produce.
  • At $3.0 billion, strawberries ranked #7 in produce, and 4th among individual fruits.
  • Berries and strawberries contributed 9.8% (+0.2%) and 4.6% (+0.0%) to total produce sales, respectively.
  • Strawberries were the largest segment, accounting for 46.5% of berry dollar sales and 64.6% of berry pounds.                                                                                              

Retail Category Trends Report

Annual Export Report

Nutrition Label

Nutrition Label Thumbnail

Select image for JPG file




Helpful Resources

UPC Codes

Commission Public Relations Calendar

The California Strawberry Commission launched a comprehensive, 12-month public relations plan to encourage consumers to enjoy strawberries all year long. An overview of activities is available here. Contact Chris Christian for more information.