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American Dream

Growing the American Dream

Growing the American Dream

Most of the US strawberries are grown in California by passionate farmers on multi-generation family farms.  Learn more about some of the faces behind this popular and nutritious fruit.

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For thousands of immigrants to California, the path to the American Dream literally runs through the state’s nearly 40,000 acres of strawberry fields.

The unique properties of the crop make it possible for workers to earn good wages and find upward mobility unheard of in California agriculture.

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... of all California strawberry farmers are of Latino descent

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... of all California strawberry farmers are of Japanese or other Asian descent

ca-strawberry-farmers-15percent-european

... of all California strawberry farmers are of European or American descent