In the News
CSC -- August 18, 2008
California Strawberry Commission Hires Public Relations Specialist
FOR IMMEDIATE RELEASE: Aug 18, 2008
Media Contact: Mary DeGroat
Ph. 831.724.1301
Mdegroat@calstrawberry.org
California Strawberry Commission Hires Public Relations Specialist
Watsonville, CA—The California Strawberry Commission announced that Liza M. Teixeira recently joined the marketing and communications team as Public Relations Specialist. In her role, Teixeira will provide support for media relations, industry communications and public outreach.
Teixeira, a 2008 graduate of California Polytechnic State University, San Luis Obispo, received her degree in agricultural science with minors in agricultural communications and agricultural business. Born and raised in California’s Central Valley, she is familiar with all aspects of the ag industry. She will use her background to relate with the changing needs of the industry and its members.
Commission marketing & communications director, Mary De Groat said, “Having grown-up surrounded by agriculture, Liza personally understands the challenges farmers face every day. She brings knowledge, communication skills and a built-in instinct for representing the industry that will certainly help achieve the Commission’s goals. We are very happy to have her join our team.”
While at Cal Poly, Teixeira was an active leader in local agricultural and communications organizations. She served as Editor-in-Chief for Cal Poly’s Ag Circle Magazine—a publication for the University’s College of Agriculture, Food & Environmental Sciences. Her experiences as the Agricultural Marketing Assistant at the California State Fair, and as Rural Health and Safety Program Intern at the California Farm Bureau Federation helped her become an effective communicator and representative for the industry.
The California Strawberry Commission is a state government agency that represents an industry of more than 500 growers and 60 shippers and processors of California strawberries. With a focus on food safety education, Commission strategies also include production and nutrition research, trade relations, public policy and marketing communications.
For more information contact the California Strawberry Commission at 831.724.1301.
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