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Market Information

​The California Strawberry Commission provides tools, data, information, recipes, and ideas to retailers, foodservice operators, distributors, menu developers and media who help consumers achieve healthy lifestyles with California strawberries.

National Berry Report

Volume Pink Sheet - weekly strawberry production information by growing area

Annual Export Report - trends for total fresh and frozen exports, with major export countries for California strawberries in 2016

Retail Category Trends Report - a monthly review

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Crop Reports

National Berry Report

National Berry Report

The link above will automatically generate the current day’s report. Complete movement volume, shipping point price and terminal market price data for the current day’s report is normally available by 5:00pm each business day, excluding holidays. To view historical reports, change the run date in the upper left corner of the report viewer and click the “View Report” button in the upper right corner.

** This report is best viewed in Microsoft Internet Explorer 6 or higher. You may be required to install additional software components to properly view, save or print this report. If prompted, click on any messages that may appear at the top of your browser to install required ActiveX controls and additional software components. **

The California Strawberry Commission is not responsible for any issues pertaining to viewing this report including the installation and use of any software components you choose to install.

The National Berry Report is no longer published by the USDA Federal-State Market News Service. Realizing the importance of communicating daily movement and shipping point price information, the California Strawberry Commission has taken ownership of the report and the responsibility of providing it free of charge to growers, shippers, processors and other allied industry members. We are committed to providing our industry with daily market information in a timely manner.

The National Berry Report will continue to be generated from data compiled by the USDA Agricultural Marketing Service and also made publicly available on the USDA Fruit and Vegetable Market News website . The California Strawberry Commission does not validate the accuracy of the data and is not responsible for any misuse of the data found therein. If you have any questions regarding the USDA Fruit and Vegetable Market News website and its content you may contact Fred Teensma at or 510-637-1815.

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Crop Reports

Retail Category Trends

Retail category sales trends for Total U.S. and 8 regions with data ending 1/22/2017; these reports are updated monthly.

Retail Category Trends Report

Total U.S. Report Highlights:

  • With $6.3 billion in annual sales, the berry category ranked #1 in total produce.
  • At $3.0 billion, strawberries rank #7 in produce, and 4th among individual fruits.
  • Berries and strawberries contribute 10.1% (+0.5%) and 4.8% (+0.2%) to total produce sales, respectively.
  • Strawberries were the largest segment, accounting for 47.7% of berry dollar sales and 64.5% of berry pounds.

Please contact the Commission with any questions.

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