Retail Category Trends Report

Strawberries account for 59.9% of Berry Pounds Sales (52 Weeks ending 10/03/2021).

The Retail Category Trends report is updated monthly. 

1. Use the filters below or select various sections of each chart or table to create custom reports.
2. To view the next page of the report, use the page changer at the bottom of the report.
3. To expand the report to full size, use the double arrows icon at the bottom right of the report.
Note: The report may require some loading time, and is best view on a desktop.


  • Page 1: Overview of Produce Aisle
  • Page 2: Berry Segment
  • Page 3: Strawberry Region & Pack Size
  • Page 4: Per Capita Sales
  • Page 5: Strawberries Weekly Price

The Retail Category Trends reports are generated from data compiled by IRI/Freshlook. The California Strawberry Commission does not validate the accuracy of the data obtained from IRI/Freshlook and is not responsible for any misuse of the data found therein. The California Strawberry Commission is not able to share the raw data used to create the above reports. If you need access to the raw data contact IRI.
If you have questions specific to the Microsoft PowerBI itself, contact Microsoft

Archived Retail Category Trends Reports

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