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Strawberries are America’s favorite fruit. About one-third of consumers named strawberries as their favorite in a recent national survey. Purchase intent for strawberries is at an all-time high, with nine in ten consumers indicating they definitely/probably would by fresh strawberries. Strawberries are the year-round anchor of the berry category in U.S. supermarkets, representing nearly two-thirds of the sales volume and over $3 billion in annual sales contribution to the produce department.

Strawberries 



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